In just some years, we have gone from having a restricted quantity of Korean beauty brands out there within the U.S. to pioneering curators right here and getting Okay-magnificence launches at the exact same time as South Korea. And as extra and extra Okay-magnificence merchandise turn into extensively obtainable, it is obvious that there is no single sort of Okay-magnificence model. We’re repeatedly seeing every thing, together with cute-as-can-be, cartoonishly packaged merchandise, elegantly introduced gadgets with extremely efficient elements, and of course, sheet masks in each totally different selection. This month, we’re seeing cheekily named new manufacturers, surprisingly daring lip colours, and a thriller product that guarantees to do virtually the whole lot in your skin-care routine.
Without additional ado, hold scrolling to see the newest and biggest Okay-magnificence merchandise from manufacturers resembling Skinfood, Re:P, and extra, hitting actual and digital cabinets in August.