The firm claims that Epi-on, restores weakened and broken skin by defending and accelerating tissue restore via epigenetic regulation.
Skin recovery and extra
Studies confirmed that Corum’s newest patented lively can speed up tissue regeneration by inhibiting HDAC (histone decetylase) exercise.
“By doing so we can make sure chromatin is not condensed. At the same time, it can help regulate a particular epigenetic biomarker called H4K12AC. Studies also showed that it definitely has anti-inflammatory properties and anti-bacterial properties to reinforce the recovery process,” defined Snow Hsieh, worldwide gross sales supervisor, Corum.
The outcomes of an ex-vivo research confirmed that Epi-On can velocity up the wound therapeutic course of in as brief as three days.
“The study demonstrated that the use of 2% Epi-On accelerated healing significantly and at 4%, the healing was observed to be pretty much complete,” stated Hsieh.
Hsieh spotlight that Epi-On was discovered to enhance the skin barrier as properly. The research proved that the ingredient might thicken the stratum corneum in 10 days.
In addition to those advantages, Epi-On was additionally noticed to have a constructive whitening impact.
Hsieh elaborated: “When we have inflammation, we have pigmentation as well. It’s why our scars are a little darker than our skin, because of the inflammation. We found this ingredient can help during the skin repair process so that your scar won’t be that obvious.”
New method to speak about ageing
Hsieh believes that the advantages of Epi-On are a new solution to talk with shoppers about anti-ageing.
“People are looking for another way to approach the anti-ageing topic and the skin barrier, for example, is something that is trending at the moment. Consumers are now looking to improve their skin barrier. Consumers now know about the skin barrier because of the prevalence of sensitive skin, not just in Asia but all over the world.”
Hsieh continued: “The market is very saturated with anti-ageing products. If you launch an ingredient that says ‘anti-ageing’, it won’t be enough. Today, we have to be very specific in our mechanism and consumers are very knowledgeable today, very insightful, they go online and research about what they are using. They want to understand the ingredients inside the products.”
In phrases of software, Corum recommends making use of Epi-On in night time recovery lotions, submit-pimples remedy, aftershaves and sun-care merchandise.
The firm additionally sees potential for the ingredient in publish-process remedies.
“This is another important category,” stated Hsieh. “A lot of people are going for treatments like laser or peeling. Aesthetic procedures are rising in Asia because a lot of women are willing to go to the extreme to stay looking young. This ingredient is very suitable for products that help alleviate inflammation.”
Corum intends to focus on the European, South East Asian and US markets. Unfortunately, this ingredient is just not allowed in Korea as it’s an azelaic acid by-product.
Looking into delicate skin
The firm plans to broaden its analysis into delicate skin, which it believes is among the most urgent points amongst private care shoppers in the present day. In specific it hopes to deal with the blossoming baby skin care market.
“We know a lot of mums have problems finding products for their babies. There are a lot of cosmetics but they are not suitable for babies. We want to be able to develop ingredients for those categories as well. We notice today that many babies develop issues like dermatitis,” stated Hsieh.
She concluded: “We need to be sure we will deal with this class very nicely and we will as a result of we have now robust know-how and experience. We have excellent complicated natural synthesis know-how and we even have our personal cell cultures and mobile biochemistry lab.”