When it involves luxurious skin care, Valmont is typically thought-about to be certainly one of the largest names in the enterprise.
The Swiss model goals to be a chief in skin-altering tinctures of varied varieties — and certainly one of their major markets of focus is proper right here in Vancouver.
We caught up with Sophie Guillon, the CEO of Valmont Cosmetics, to speak skin care, innovation and why this metropolis is a perfect fit for the model.
Q. For those that aren’t acquainted, what is Valmont?
A. Valmont as a model is a Swiss chief in mobile cosmetics — the type of cosmetics which re-educate the skin cells to perform correctly, because of the use of particular elements concentrated at a excessive degree corresponding to our signature DNA. Born virtually 35 years in the past, the firm conceives and manufactures merchandise and skilled providers which struggle towards all indicators of getting old on the face, hair and physique.
Valmont is additionally a group — the Valmont Group — which works round 4 distinct manufacturers, all devoted to excessive-finish magnificence: Valmont, the Swiss cosmetics skilled; L’Elixir des Glaciers, the anti-getting older masterpiece; Il Profvmo, a assortment of positive Italian perfumes; and Storie Veneziane, a collection of 5 fragrances thought-about as olfactive excessive jewels.
Q. The model has a distinctive presence in Vancouver. What extra are you able to share about that?
A. Valmont and the Valmont Group contemplate luxurious as rarity, therefore dictating a extremely selective distribution coverage. We do work with a assortment of very excessive-finish and unique shops and spas in the metropolis, chosen upon values like personalised service and cosmetics experience. In 2017, we determined to take a step additional in our dedication to Vancouver and open our personal boutique, La Maison Valmont, in Oakridge Mall. This unique retail area options all our manufacturers in a devoted surroundings, highlighting their specificities and unveiling their respective skills, in a decor imagined by our inventive director, who is additionally my husband and president of the group, Didier Guillon.
Q. And what has been the response to the retailer because it opened right here?
A. Super constructive. We are very grateful to our clients, who take pleasure in our merchandise and providers and take pleasure in coming again to always uncover our new launches. The boutique gross sales group, underneath the magical supervision of Daisy Wu, our associate, exhibits utmost information upon all our manufacturers, delivers personalised consultations to deal with any skin situation, are capable of construct residence care skin care packages and advocate subsequent skilled remedies to be acquired on the premises.
La Maison Valmont is like a luxurious and peaceable sanctuary, nested in the mall’s frenzy, the place visitor also can uncover merchandise crafted by our visitor make-up model, By Terry, which we now have chosen for its revered and reliable high quality. Last however not least, the boutique presents a number of unique excessive-finish collectible gadgets, reminiscent of artwork items, ornamental objects like lovely vases handcrafted in Murano, and different surprises.
Hence La Maison Valmont is seen as a stay testimonial of our way of life philosophy — the place magnificence is expressed by way of a number of media. I feel this is the secret why our clients like the area a lot.
Q. What’s new for the model this season?
A. The AWF5 vary for the face. AWF (Anti-Wrinkle Factor) has been a very profitable and environment friendly line for Valmont over the previous few years, concentrating on all indicators of growing older. We have determined to reformulate it utilizing up to date elements at utmost focus ranges, to improve its efficacy over 5 main ageing elements: remove wrinkles, battle towards oxidants, increase elasticity, regenerate the skin matrix, and plump it as nicely. A shocking components mixed in two collections, the first one concentrating on a V-line lifting impact, the second a V-form plumping impact.
Q. What launch are you most enthusiastic about?
A. I’m all the time enthusiastic about every launch. I’ve a true ardour for cosmetics, therefore each time I’m seated in an airport or anyplace, I take a look at individuals’s skin, contemplate how they behave and attempt to discover greatest tailored options to assist them. A brand new product for Valmont or L’Elixir, might be the results of over 4 years of research, with my groups accompanied by specialists I like to pick round the world. Meanwhile, I wish to conceive fragrances that may make life extra lovely, with designated perfumers I decide and dialogue with. From the skin perfumes of Il Profvmo to the refined scents of Storie Veneziane, my creations mirror who I’m at totally different occasions of the day and seduce a giant viewers.
Q. What’s your private skin care secret?
A. Regularity! I deeply care about my day by day magnificence ritual, from mild but environment friendly cleaning, to environment friendly remedies tailored to my skin situation. You know, to me, skin is not a sort which is outlined for life, corresponding to dry, oily or in any way. I contemplate our skin to be a reside organ, which evolves and has totally different wants at totally different occasions. Winter, illness, hormonal modifications or solar publicity can have an effect on our skin at totally different occasions of the yr, therefore calling for suited merchandise.
Q. Any hints as to what’s subsequent for the model in Canada?
A. Our model — in addition to the group — continues to broaden round the world, together with Canada. We have very thrilling tasks of latest La Maison Valmont openings in Munich, Germany and proceed to develop our enterprise with our different shops in Hong-Kong, Paris, Berlin and Lausanne, Switzerland.
In Canada, we’ve got lovely launches in spring 2019. It is nonetheless a secret however we’re launching a new Purity line, be prepared for the greatest cleaning merchandise with decadent textures together with some new make-up treasures. And I’ll have the pleasure to come to Vancouver to introduce all these merchandise … see you very quickly.