Aaptiv claims the title of No. 1 fitness audio app. And Amazon and Disney simply pumped $22 million into this sound machine.
It’s only one nod to the rising international funding in the “connected fitness” development. For instance, meditation app Calm simply obtained $27 million.
Aaptiv’s infusion of massive names like Amazon’s Alexa Fund, Disney, Warner Music Group, and enterprise backers of different tech stars like Spotify and Facebook sends a transparent message: They need in.
Aaptiv is a fitness-audio app that permits athletes to stream music and exercises coached by educated trainers. It encompasses 12 classes, from boxing to yoga, with subscribers paying a month-to-month charge for the service.
Most of these enterprise capitalists are interested in Aaptiv’s speedy progress. The model has amassed over 200,000 paying members in the final couple years. And customers have streamed ts audio courses over 14 million occasions.
The Series C fundraising greater than doubled the app’s to-date backing. Aaptiv is now considered value round $200 million.
Aaptiv CEO Ethan Agarwal advised Tech Crunch earlier this week that he calls the music-based mostly, on-demand fitness training app the “the Netflix of fitness.”
For $99, app members get annual limitless entry to 2,500 streaming exercises. Aaptiv provides over 40 “classes” every week, and there are worth breaks for companies and college students. There’s additionally a free 30-day trial.
Aaptiv Fitness App Membership: What You Get
Aaptiv’s private coach-led exercises span 22 classes and combine music from prime artists. Essentially, members select a objective — say, “build strength” — decide a exercise based mostly on period, choose music and different choices, and pay attention as trainers information the chosen session.
Aaptiv’s audio is its main promoting level. According to the model, “musical inspiration lets you move freely, focus on your form, and enjoy your surroundings.” That consists of the outdoor.
The Aaptiv fitness app works as a backdrop to a weight-training session, as guided audio for a street race, and even instruction for protected maternity exercises. The model additionally tracks customers’ progress and outcomes.
Aaptiv will put new funding towards knowledge science, like enhancing suggestions, customizing courses, and tapping into analytics from wearables resembling the Apple Watch. It additionally needs to make music extra dynamic to regulate with customers’ effort ranges.
So far, Amazon and Disney are all in. We’ll simply should see how Aaptiv places its new capital into motion.