Patty Cummings, the proprietor of Astro-Durance, is taking her product to a nationwide degree after teaming up with David Lyons. She’s trying to additional her model, showing on nationwide podcasts and a fitness actuality present starring bodybuilder Lou Ferrigno.
Patty Cummings has taken her fledgling Cape Coral fitness firm, Astro-Durance, throughout the nation and all over the world in simply 10 months.
Cummings stated it has been an unimaginable journey that quickly will embrace the Incredible Hulk, or at the least the bodybuilder who portrayed the comedian e-book character on the TV present in the course of the late 1970s and early 1980s.
This week, Cummings will meet with Lou Ferrigno and an assortment of fitness professionals and advocates in Los Angeles, California, the place she plans to additional her burgeoning model.
Upon launching in mid-July, Cummings had two full-time staff and about 1,300 sq. ft of cramped working area in a Cape Coral strip mall at 324 Nicholas Parkway. Now, she has 15 full-time staff and shortly may have 5,000 sq. ft of exercise area after leasing about half of the strip mall, simply south of Pine Island Road.
“This was a vision,” Cummings stated. “I can’t wait to see what happens six months from now, because we have so much unfolding.”
Astro-Durance specializes in bungee twine fitness training techniques. Athletes get strapped right into a twine, suspended from the ceiling, and may do numerous workouts whereas feeling weightless and with no worry of falling down. The cords additionally present resistance for athletes trying to construct power and endurance.
Over the previous month, Cummings has related with enterprise leaders and media personalities throughout the nation who consider her product to be the next massive factor in bodily fitness. She has partnered with David Lyons, pal to physique constructing legends Ferrigno and Arnold Schwarzenegger. She satisfied fitness podcaster Phil Faris to drive by way of an Illinois snowstorm to attempt her product in her native Peoria. She has employed a distribution director in Orlando and gross sales supervisor in Cape Coral. They have helped unfold the bungee units to 33 states and three nations: Australia, Costa Rica and Turkey with extra in improvement.
Cummings and her crew next hope to get their model of bungees into massive-field exercise golf equipment like Anytime Fitness, Gold’s Gym and Planet Fitness.
Astro-Durance gross sales director Linda Rasmussen first discovered of the corporate upon studying an article in the Cape Life part of The News-Press on July 13. She went into the health club the next day and began working for Cummings full time the day after that.
“I knew I liked her off the bat,” stated Rasmussen, whose husband, Eric Rasmussen, is a retired skilled baseball pitcher and labored for greater than 20 years as a minor-league pitching coach for the Minnesota Twins. “I signed up. I paid for it. I love it.”
In Brian Baird of Orlando, Cummings discovered a distribution supervisor with an extended resume of promoting merchandise geared towards fitness. Baird used to put in rock-climbing partitions at buying malls. In Astro-Durance, Baird stated he had seen exceptional progress in a brief period of time.
“Every week, I see something new,” Baird stated. “We’re seeing a big interest from the medical community. People with different injuries or medical conditions – whether it be a stroke or multiple sclerosis, autistic children. Not only does it help with resistance to muscles, but it’s also actually pretty fun to do. I think that’s what makes it appeal to people.”
Guy DiTomasso, 64 and a North Fort Myers chiropractor, started understanding with the Astro-Durance system about three months in the past. He visits the fitness center two-to-3 times per week.
“I just found this by chance from a friend who was coming here before me,” DiTomasso stated. “I got here and listened. Oh my gosh. This is simply good for my apply, as a result of my follow is 90 % Medicare. We have 60, 70, 80-year-previous sufferers who will stay longer, more healthy lives, if they’ll simply train. The drawback is they will’t train as a result of it hurts. Hip replacements. Knee replacements. Shoulder replacements.
“Using the bungee takes all the pressure off all of that. I rant and rave about this. I despatched 9 sufferers right here at present. I might like to do something I can to advertise this idea. I feel each single senior in the United States of America ought to do that program. Even in case you simply stand at a 45-degree angle and never transfer, you’re going to enhance your core. Seniors, their largest drawback is that they fall and break their hip. That’s as a result of their core is just too week. With the bungees, you possibly can allow them to lose their stability. They will be capable of recuperate. It would save a lot cash in emergency care.”
David Lyons, who has a number of sclerosis and has been knowledgeable bodybuilder and health club proprietor for greater than 40 years in Los Angeles, California, first related with Cummings by way of Facebook a few month in the past.
Lyons since has invested in Astro-Durance as a enterprise companion. He intends to have it featured in a actuality fitness TV present – just like “The Apprentice” – that’s in improvement and scheduled to air in 2019 on the Discovery Life channel, which reaches 47 million houses on cable.
Ferrigno might be filmed utilizing Astro-Durance in the course of the TV present, which shall be referred to as “Pumped: The Muscle Hustle,” Lyons stated.
Cummings and Linda Rasmussen are assembly with Lyons and Ferrigno this week in California.
“It’s going to explode,” stated Lyons, who acquired a health advocate lifetime achievement award from Schwarzenegger in 2015. Lyons runs a non-revenue group, MS Fitness Challenge, devoted to serving to individuals with a number of sclerosis.
Lyons predicted Astro-Durance to turn into a family model identify in the fitness enterprise.
“I think we’ll be taking it to a $50 to $100 million company,” Lyons stated. “I feel that we’ll be there inside a couple of years. I feel we will take this to $10 million inside one yr.“
“I’ll be utilizing it. I’ve seen it with different individuals, and I’m blown away with the outcomes. I’m very, very impressed with what it does for individuals with disabilities and challenges for fitness. I’ve by no means seen something like this available on the market. I’m going to inform you proper now, that is the way forward for fitness. We’re going to make it catch on. With a number of the individuals I’m related with, you’ll be seeing Astro-Durance in each state in the nation.”
Phil Faris, 69, lives simply north of Chicago, from the place he operates his podcast on NeverTooLateForFitness.com. He specializes in fitness for the over-50 crowd. He and his spouse spent 4 hours driving by way of a snowstorm to satisfy with Cummings earlier this yr so he might attempt Astro-Durance.
“We got there, and Patty was very gracious,” Faris stated. “And she took us by way of it. My spouse agreed to do it. She jumped in the harness and went by way of the exercise. It was a 30-minute exercise.
“Jumping with no ache was simply nice. Afterward, my spouse made a remark that was telling. She stated, ‘I don’t like squats. I don’t like pushups. But I favored them at this time.’”
“Why don’t people work out more? Either it’s too painful, or it’s not fun. With the Astro-Durance, it was a good workout and fun. You can talk to any fitness expert, what’s the best type of exercise? And they’ll say the one you’ll want to do every day.”
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