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Home / Fitness Training / Nautilus, Inc. Partners with LIFT Digital to Give Bowflex – Business Wire (press release)

Nautilus, Inc. Partners with LIFT Digital to Give Bowflex – Business Wire (press release)

VANCOUVER, Wash.–()–Nautilus, Inc. (NYSE: NLS), a pacesetter in revolutionary fitness gear,
introduced at this time the launch of its partnership with LIFT Digital Inc.,
builders of the web fitness platform LIFT session, to deliver stay
private training and group courses to Bowflex® clients. Through the
collaboration with LIFT, Bowflex will supply an added avenue of help
by offering custom-made steerage and motivation to clients within the
consolation and comfort of their houses. This partnership supplies an
alternative for Bowflex clients to search recommendation from a educated fitness
skilled, and dietary supplements the prevailing product tutorial movies with
a custom-made plan to assist them get the utmost profit from their
gear.

New and present Bowflex clients will obtain a free one-on-one
session with a LIFT session private coach that focuses on
understanding the client’s distinctive objectives, their present fitness degree
and creating a customized fitness plan. Every buyer may also
obtain a free group training session with a stay LIFT session coach
and different members of the Bowflex group. Exclusive pricing is
out there for Bowflex product house owners to buy a subscription plan or
package deal following their free periods.

“We lately carried out a pilot program with LIFT session and acquired
overwhelmingly constructive suggestions. Our outcomes confirmed that Bowflex
clients have been in a position to obtain their objectives even quicker when combining
Bowflex gear with LIFT training periods,” stated Aaron Brotherton,
Senior Director of Marketing at Nautilus, Inc. “Our partnership with
LIFT permits us to supply stay training and steerage to our clients in a
vibrant fitness group that helps them take advantage of their Bowflex
gear and obtain their objectives quicker than ever.”

The one-on-one private training session permits clients to ask
questions on their gear, food regimen and nutrition, and consists of an
interactive fitness evaluation to consider their present fitness capacity
in addition to talk about objectives, accidents and areas of concern. Following the
session, LIFT will present a customized exercise plan for every buyer
to assist them get probably the most out of their fitness journey. This could be
designed to incorporate the Bowflex SelectTech® line of dumbbells, and
Bowflex Max Trainer®, Bowflex HVT® and Bowflex
Treadclimber® fitness machines.

The group session provides clients a selection of a variety of 30-minute
exercise courses, together with yoga, Tabata, muscle endurance, activation
and mobilization, cardio blast and HIIT periods. The reside courses
problem the complete physique and depend on physique weight, making the exercise
accessible for everybody and straightforward to full from anyplace. Classes are
restricted to 12 individuals, permitting every participant to obtain private
suggestions all through the exercise.

“By partnering with Bowflex, we will prolong the effectivity, comfort
and motivation of LIFT session to a model new viewers,” stated Raffi
Tchakmakjian, CEO of LIFT Digital. “This partnership will permit our
manufacturers to re-invent the at-house fitness expertise collectively.”

This supply launches January 10, 2018 for brand spanking new and present Bowflex Max
Trainer house owners. To pre-register or for extra details about the
Bowflex LIFT session program, go to http://bowflex.liftsession.com.

About Nautilus, Inc.

Headquartered in Vancouver, Washington, Nautilus, Inc. (NYSE: NLS) is a
international fitness options firm that believes everybody deserves a match
and healthy life. With a model portfolio together with Bowflex®,
Modern Movement®, Nautilus®, Octane Fitness®,
Schwinn® and Universal®, Nautilus, Inc. develops
revolutionary merchandise to help healthy dwelling via direct and retail
channels in addition to in business channels.

About LIFT Digital Inc.

LIFT launched its on-line providers in 2016 with the objective of creating prime
fitness teaching accessible to anybody. Through our critically acclaimed
stay on-line LIFT periods, we allow anybody entry to custom-made fitness
training, from any location and on-demand. Our members take pleasure in probably the most
environment friendly, difficult, enjoyable and protected fitness packages constructed for his or her
wants, whether or not training for a contest, getting ready for an occasion like a
wedding ceremony, wanting to shed a couple of kilos earlier than summer season, or simply
wanting to de-stress from work.


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